Marketing Strategy Advising

Service Description

Dan Mulder Definition of Marketing & Sales Marketing, by my definition, is management of the future through application of such disciplines as market research, analysis of purchasing trends, study of changing customer habits and long-range planning. Marketing optimizes prospect understanding and creates purchase momentum. Sales, on the other hand, is management of the present through application of sales programs, promotions and all initiatives that foster sales now and in the immediate future. Therefore sales is a part of marketing, and an important part, but marketing is distinctively separate from sales. Sales versus Marketing Sales or personal selling is a discipline that falls under the category of marketing or, what marketers like to call the "promotional mix." The mix includes advertising, public relations, sales promotions, direct marketing, and personal selling. The master marketer intimately discerns each discipline's effectiveness, and develops a program that when seamlessly performed creates measurable results. More specifically, marketing is a one-way message to its intended audience, whereby sales has the distinct advantage of being a two-way conversation. This give-and-take in the selling process has the benefit of having the audience asking questions and allowing the salesperson the opportunity to answer questions and concerns, and to discover the client's needs in more detail. A firm's marketing message is usually planned, positioned, and channeled through established media outlets. If that particular message doesn't resonate with the targeted audience, they haven't motivated their potential client to take any action. Sales on the other hand, can begin with a positioned message, but because of its improvised nature, can be tailored to provide specific information and expertise the client is seeking. Undoubtedly, the advantages of personal selling are its flexibility, abilities to target specific markets and customers, communicate complex information, obtain direct feedback, and master better control of operations. If you are looking for information dedicated to anything and everything relating to marketing go to my website at www.marketinginformationcentre.ca My services are customized to meet the specific needs of each client. I work collaboratively throughout the entire process and guarantee measurable results. Contact me to find out how I can help today.

Contact Details

• 1-204-894-8064

  drsmulder@sentience.ca