SENTIENCE INC.
Professional Management Consultant
Whatever changes you’re hoping to make or goals you’re trying to achieve, I’ll provide you with sound advice and professional guidance every step of the way. I specialize in general management; marketing and sales development; investment analysis; strategic planning and market research services on a project or part-time basis. Take a look at my site and see all that I can do for you today.
ABOUT ME
Professional Consulting
I am Dan Mulder and I have over 40 years of experience in marketing and sales activities; operations and administration; technology development; and strategic planning. I believe in maintaining a positive mindset, creating partnerships with a purpose, and always striving for significant outcomes. When you work with me, you should expect a collaboration with transparency and consistency. Want to learn more? Contact me today for an initial consultation.
PAST AND PRESENT CLIENTS
My Portfolio
International Raw Materials
LGI Canada
Federated Co-operatives Ltd.
BrettYoung
Cultivate Ag Investments
North Star Systems Inc.
ccosmo forms
cosmos forms
FERTILIZER DIRECTOR
FEDERATED CO-OPERATIVES LTD.
June 2015 - October 2020
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Led and built the newly formed fertilizer business Unit at FCL.
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Successfully recruited and trained a world-class team that worked collaboratively with internal and external stakeholders to develop all the processes and procedures needed to efficiently and effectively run the business, including supply chain systems, contracting, invoicing, prepays, risk management and regulatory/safety support.
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Played a major role in securing FCL Board approval for the construction of 3 state-of-the-art high throughput fertilizer terminals in Brandon, MB; Hanley, SK and Grassy Lake, AB.
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During my time at FCL the volume more than doubled (120% growth) that was handled by Co-op Retails participating in the central procurement at the launch of the department.
VICE-PRESIDENT, RETAIL SALES
BRETTYOUNG
May 2007 - June 2015
Headed the development of a professional sales team that integrates culture of planning and sales execution at BrettYoung. Directly oversaw 14 Regional Account Managers in western Canada and northern USA at BrettYoung.
While at the organization dollar sales had increased 4X.
Managed the development of BrettYoung’s proprietary Business Planner application.
MARKETING DIRECTOR
AGRICORE UNITED
2003 - 2007
Directly oversaw 7 marketing positions and responsible for the overall marketing of Agricore United.
Managed the development of Agricore United’s 6-Quarter Planner software application.
Developed the Value Integration Model adopted corporately by Agricore United.
OTHER ORGANIZATIONS
CEO, CVC TECHNOLOGIES LTD
GENERAL MANAGER/COMMERCIAL DIRECTOR, STOLLER ENTERPRISES, LTD.
PRESIDENT, INPUTPLACE, AGRIPLACE INC.
VICE PRESIDENT SALES & PRODUCT, RAMBOC ENTERPRISES LTD.
MANAGER MARKETING & SALES, WESTCO FERTILIZER (16 YEARS)
1980 - 2003
Managed the development of SeedTrack, SeedStore, ConneXion Business Suite and QIS Seed System software product development.
Developed and introduced the first real-time, e-commerce, online transactional marketplace (InputPlace) for crop inputs in Canada.
Impetus for the creation and development of the AgroManager/NutriManager suite of software programs. At time of leaving Westco there was 330 installations in retails and 486 registered users.
Developed twelve new sales representative positions from scratch at Westco. Expansion of new sales positions came after thorough evaluation of sales performance and maximum utilization of existing reps in each territory was achieved.
Spearheaded the introduction of AgroManager Crop Enhancement Specialists (ACES) in a partnership program with distributors at 20 retail locations across the prairies.
Assembled a new sales, service, parts and construction territory team model at Ramboc which focuses on helping core customers build their businesses successfully.
Creator of Oceans Alive™, a computer mediated interactive realization training program.
